Excellence in Marketing
Sponsored by CombiLift
TTJ’s Excellence in Marketing Award is open to timber businesses, or advertising agencies, which have undertaken a campaign promoting a timber or related product or service between January 2023 and the end of June 2024.
The award covers campaigns in consumer and business media, online marketing, including via websites and social media, point of sale promotion, telemarketing, customer newsletters and PR.
Marketing and advertising for timber sector-associated products and services, such as chemical products, machinery, IT, logistics and shipping, are also eligible.
Entries will be judged on performance under five key criterias:
- Strategy – i.e. the aim of the campaign and plan for achieving it
- Proposition coherence – i.e. clarity of the campaign message
- Integration of messages and media
- Creativity
- Results
The entry should include:
- A clear synopsis of the aims and execution of the campaign covering the five key criteria above.
- Copies of campaign print materials and examples of other media used in the promotion.
- An analysis of the budget and the campaign’s effect on business. This can comprise detailed statistical and supporting information, such as response and conversion rates or percentage change in sales.
Submission should include a minimum of two images (no more than five) to support the award entry, please label them: “TTJ Excellence in Marketing Award – Company name”
Send the completed entry form and supporting documents and images to: awards@ttjonline.com